How digitalisation helps Danica cope with the crew shortage

Finding and securing the best officers is becoming increasingly challenging and as competition for experienced seafarers grows, the recruitment experience itself has become an important factor in attracting qualified candidates.

Many companies still require applicants to complete lengthy forms and submit extensive documentation, from birth certificates to utility bills, simply to express interest in a vacancy. For a competent and experienced officer, such barriers can be enough to discourage an application altogether.

At Danica Crewing Specialists, we have taken a different approach. The first step of the application process requires only a few key pieces of information entered online, creating a faster and more user-friendly experience for seafarers.

Our digital recruitment platform then uses intelligent algorithms to match applicants with relevant vacancies and only when a suitable match has been identified do we request additional information to verify qualifications and suitability. This streamlined approach has already become an integrated part of our recruitment process and has proven highly successful.

We are now taking the next step by further digitalising our screening procedures while simultaneously improving quality.

All seafarers who are new to Danica undergo a thorough screening process, including tests and interviews conducted by experienced captains or chief engineers with relevant vessel-type expertise. These interviews are based on comprehensive assessment checklists and typically last around 45 minutes.

To enhance this process, we are introducing AI-assisted interview preparation. By analysing a candidate’s sea service, rank progression, vessel experience, test results and other relevant data, AI can identify potential knowledge gaps and generate targeted interview questions.

This allows interviewers to focus on the areas that matter most, reducing unnecessary questions and highlighting topics that may previously have been overlooked. As a result, interview times can be reduced to 15–20 minutes while maintaining, and potentially improving, screening quality.

The outcome is a faster and more efficient recruitment process, an improved experience for seafarers, and a stronger ability for Danica Crewing Specialists to identify the right candidates in an increasingly competitive market.

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